Design wasn't my most valuable skill. Creativity was.
And AI is the first tool that actually keeps up with how I think.
Two-person team. One of them never sleeps.
Most AI shops are engineers who can't market, or marketers who can't build. I'm a UX-trained designer with a communications background and a decade of shipping client work — now applied to AI.
Most people come in with a feature request. The work I do best starts one step earlier: what are you actually trying to make happen? The answer is rarely the thing you walked in asking for.
That's not a sales tactic. It's a UX habit. And it's the difference between building a thing and building the right thing.
I lead AI and ecommerce buildouts in-house at WASIP Ltd. ThinkPurple is where I bring that same work to other companies.
A recent example: a website audit that used to take three or four hours now takes forty-seven minutes — with deeper findings, not shallower ones. Most of what I build looks like that. Less time, more signal.
A lot of what I build for clients isn't flashy. It's plumbing — the kind that works while you sleep. Weekly content that ships itself. Audits that catch what manual review misses. Internal tools that turn a four-hour task into forty minutes.
Not magic. Just well-built systems, designed by someone who's been thinking about how people use software for a long time.
Got an idea you've been sitting on?
Bring it in rough. Half the work is figuring out what it actually needs to be.
Tell me your ideaTell me what you're trying to make happen